American Apparel® partners with Live Nation’s ONES TO WATCH to back the next wave of Australian music – where emerging talent, culture and craft collide. Rooted in the creative community, the brand’s legacy is built on stage, as well as behind it, as a trusted canvas for band merch.

For their first event of 2026, the renowned music discovery series heads to Sydney for an unmissable showcase event at Mary’s Underground on Tuesday 28 April. Featuring performances from three incredible rising stars: ERICA PADILLA, DEVAURA and DRIZZ, this edition of ONES TO WATCH sets a new standard for a fresh year of electrifying music ahead.

American Apparel® champions grassroots artists with premium, ethically made apparel designed for self-expression, fueling artists shaping the future of Australian sound.

“American Apparel® has long been the unofficial uniform of the local music scene, making it a natural fit for ONES TO WATCH and its mission to spotlight artists who are redefining the status quo.”
Dave Hillen – General Manager & Director Gildan Brands Australia

“ONES TO WATCH exists to spotlight artists right as things start to click, when the music, the audience and the momentum all come together. ERICA PADILLA, DEVAURA and DRIZZ are each building something distinct, and this kind of setting gives them the space to connect with fans in a way that really lasts. It’s a great example of how we can support emerging talent while also giving audiences a glimpse of where Australian music is heading next.”

Michelle Lucia, Senior Vice President, Product & Innovation – Live Nation

With over 1.5 million followers across social media, bonafide “pop disruptor” ERICA PADILLA is on the fast-track to developing a long-lasting presence in the global pop space.

The 22 year old Filipina-Australian artist was first introduced to audiences in 2025 as a member of SIREN SOCIETY (Netflix’s BUILDING THE BAND), yet it is in her emergence as a solo artist that has made Padilla launch into new creative territory.

Perfect for fans of artists like Zara Larsson and Olivia Rodrigo, ERICA PADILLA brings high energy and slick production to fun dance-pop stories that scream confidence and charisma in spades.

Eora-based hip hop artist DEVAURA burst onto the scene in 2023, captivating audiences with her powerful performances and charismatic lyricism. Inspired by the likes of Jessica Mauboy, Katy Perry, Donna Summer, Nicki Minaj and Ray BLK, her love of community, storytelling, and authentic expression comes across loud and clear in her music.

Her recent accolades include being awarded the Triple J Unearthed Laneway Competition 2025 as well as receiving the 2024 Acclaim Magazine x PUMA Wildcard Award. She has also won the 2024 FBi SMAC Awards for Best Live Act & Best Emerging Act, as well as the Justin Cosby Best Emerging Act at SXSW Sydney 2024 for delivering standout performances.

Completing the lineup is Sydney rapper DRIZZZ. The London-born Nigerian artist has emerged as one of the country’s most exciting new voices, combining introspective lyricism, sharp storytelling and bold swagger with a striking visual identity.

Winning the triple j Unearthed High Competition in 2025, DRIZZZ landed national recognition for the first time and since this impactful win, the artist’s prodigious talent has only continued to flourish.

ONES TO WATCH BACKED BY AMERICAN APPAREL®

Tuesday 28 April Mary’s Underground SYDNEY

ERICA PADILLA
DEVAURA
DRIZZZ

ABOUT ONES TO WATCH:

The ONES TO WATCH series has made a solid impact within the Australian music community. In Australia since 2021, the series has been serving industry and fans exclusive opportunities to see some of the country’s best new talent perform in intimate environments across Melbourne, Sydney, Darwin, Brisbane  and Byron Bay, highlighting the current wave of artists primed to make their impact in other markets.

Since its establishment in North America, the ONES TO WATCH series has been able to support and promote artists such as Dua Lipa, Olivia Rodrigo and Halsey early in their careers. So far in Australia, ONES TO WATCH has platformed artists including Salty, Lotte Gallagher, Fletcher Kent, Chanel Loren, J-MILLA, Georgia Lines, Ishan, Adrian Dzvuke, Phebe Starr, J.Tajor, Yung Milla, Juran,Blake Rose, Sophisticated Dingo, STUMPS, Forest Claudette, Teenage Joans, Carla Wehbe, ZPLUTO, WIIGZ, Hoodzy, East AV3, Colourblind, Saint Lane, Say Sue Me, Cifika, Sion, Wah Wah Wah, Ullah, Ghost Care, Mariae Cassandra, Loren Ryan, Dem Mob, Rox Lavi, Dobby, and Lewis Love at events around the country.