Gypsy Lee reveals music video for 'Snitches', including surprise cameo
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Melbourne indie-pop artist GYPSY LEE is keeping her momentum firmly in motion, unveiling the official music video for her breakout single ‘SNITCHES’.
A vibrant, attitude-laced release that has already marked a defining moment in her evolution, the track continues to cement her as one to watch in Australian music.
Following the buzz of its initial release, ‘SNITCHES’ now arrives with a striking visual counterpart. Shot in Melbourne, directed by WILK, and styled by Elethea Monk.
Drawing inspiration from the surreal, genre-bending film Everything Everywhere All At Once, the video expands on the song’s playful yet defiant energy, transporting viewers into a colourful, shifting fantasy world.
At its core, ‘SNITCHES’ is about reclaiming identity and rejecting the idea of being “too much.”
For GYPSY LEE, the concept became a creative anchor for the video’s direction. Rather than dialling anything back, she leans fully into emotional range and self-expression, highlighting the fluidity of personality and the freedom that comes with embracing it.
The visual narrative is brought to life through a series of distinct personas, each reflecting different facets of the artist.
Styled using a mix of vintage pieces from her personal collection alongside op shop finds from around Melbourne, GYPSY LEE transforms effortlessly between characters: a hitchhiker, a party girl, a baker, a cinema-obsessed dreamer. The result is a layered, dynamic portrayal of identity that mirrors the song’s open-ended spirit.
A celebration of individuality
This sense of creative freedom is central to what makes ‘SNITCHES’ resonate. It’s not just a track, it’s a statement. A moment of defiance that speaks to individuality, self-worth, and the refusal to be silenced.
Written alongside collaborator and producer THRONES (Andrew Lowden), ‘SNITCHES’ was born out of personal experience, following what the artist describes as her first heartbreak. That emotional foundation is balanced by an intentionally anthemic sound: uplifting, energetic, and designed to connect.
There’s a universality in its message, too. Beneath the playful exterior lies a pointed commentary on relationships and expectations, delivered with both wit and conviction.
It’s this duality – light and sharp, fun and fearless – that positions GYPSY LEE within the new wave of Australian music artists pushing boundaries both sonically and thematically.
Beyond the studio, her rise has been equally impressive on stage. With sold-out performances at iconic venues like The Espy in Melbourne and Sydney’s Oxford Art Factory, GYPSY LEE has proven her ability to translate that energy into a live setting.
Upcoming live shows
Her shows carry the same charisma and unpredictability that define her recordings, drawing audiences into her world with ease.
The coming weeks see her continue that momentum with a run of headline Melbourne shows, including dates at Brunswick Artist Bar, The Espy Basement, and The Wesley Anne in Northcote. Each performance offers another opportunity to experience her artistry in its most immediate form.
As anticipation builds for her forthcoming EP, ‘SNITCHES’ stands as a compelling preview of what’s ahead. It captures an artist in full creative bloom: unapologetic, imaginative, and firmly in control of her narrative.
With growing attention around her releases and the support of teams experienced in Australian music PR, including Beehive PR, GYPSY LEE’s trajectory feels only just beginning. For fans of Australian music looking for something bold, expressive, and refreshingly honest, ‘SNITCHES’ is impossible to ignore.
